Huel Launches NuHuel, the World’s First Meal Replacement for Infants

In a bold move that promises to revolutionize the way parents nourish their babies, Huel has announced the launch of NuHuel, a meal replacement for newborns. Marketed as “New Human Fuel,” NuHuel is a powdered formula designed for “discerning, health-conscious infants who want to level-up and stay ahead of the growth curve.”

“We’ve disrupted adult nutrition by turning full meals into shakes,” said Huel’s CEO, James McMaster, at a launch event featuring a fleet of well-fed babies. “Now we’re asking: why stop there? Why shouldn’t your baby also thrive on a nutritionally complete, plant-based powder with subtle notes of pea protein? If we can make infant formula for adults, why not make infant formula for adults – but this time, for actual infants?”

Huel’s marketing materials promise that NuHuel is more than just sustenance – it’s a lifestyle. The product comes with slogans like “Why cry for milk when you can demand optimization?” and “Because being born was just the beginning.” A complimentary stainless-steel baby bottle emblazoned with the words “Future Influencer” is included with every order.

Critics have pointed out that NuHuel appears suspiciously similar to regular infant formula, an innovation that’s existed for over a century. “It’s literally just infant formula with a minimalist, black-and-white label,” said Dr. Mark Itingspin, a pediatrician. “Except now it costs $40 more per bag because it comes with a mission statement and buying ads on podcasts is really expensive now.”

But McMaster dismissed the naysayers. “NuHuel isn’t about copying infant formula,” he insisted. “It’s about reimagining it – for babies who are ready to hustle.” He continued, “It's a bio-hack for your bundle of joy.”

Meanwhile, parents are already raving. “My six-week-old used to spit up everywhere,” said one early adopter. “Now she spits up with purpose.”